Dairy Checkoff Works


checkoff1Dairy checkoff works on behalf of U.S. dairy producers to drive increased sales of and demand for U.S. dairy products and ingredients through:


Fuel Up To Play 60

checkoff2Dairy farmers, through their checkoff investment, have partnered with the U.S. Department of Agriculture and the National Football League in an unprecedented campaign called Fuel Up to Play 60 that encourages students to get 60 minutes of physical activity every day and to eat nutrient-rich foods, including low-fat and fat-free milk and milk products. Learn more about dairy farmer’s commitment to improving children’s health and nutrition at FuelUpToPlay60.com .

Innovation Center for U.S. Dairy

checkoff3Dairy producers, through their checkoff investment, created the Innovation Center for U.S. Dairy in 2008 to address challenges and opportunities that require industry-wide action. The Innovation Center works with and through industry on shared priorities of dairy farmers and the dairy industry value chain in a pre-competitive forum. Thirty-four key industry leaders comprise six committees to address issues and opportunities that positively affect the entire industry. Visit usdairy.com to learn more.


Checkoff partnerships drive change and grow short- and long-term dairy sales. Over the past year, marketing partners; such as McDonalds® and Domino’s®, have contributed $6 for every $1 that producers invest.

Dairy Image

checkoff4Dairy checkoff is committed to helping protect and promote the image of dairy products,producers and the industry by offering training and tools to help dairy farmers tell their story to the public and a comprehensive issues management system.


checkoff5As dairy farmers, you take good care of your cows and land to produce safe, wholesome milk and dairy foods. Through the “Your Milk Comes from a Good Place” program, we are connecting consumers to dairy farmers to tell the dairy farming story through events, social media and one-on-one conversations. Proudly sponsored by Mid-Atlantic Dairy Association and Pennsylvania Dairy Promotion Program. Learn more about this program here.


Learn the Latest on Dairy Exports and Ingredients

checkoff6The U.S. Dairy Export Council® (USDEC), funded in part by the dairy checkoff, works on behalf of producers and more than 100 member organizations to enhance global competitiveness and exports of U.S. dairy products. The volume of U.S. milk solid exports has been rising steadily the past several years. Currently, 13.3 percent of U.S. milk production is exported to Mexico, Southeast Asia, Canada and other destinations. The August 2012 issue of USDEC’s Export Profile looks at U.S. opportunities in whole milk powder exports and how the industry is beginning to act to capitalize. Read more about the global whole milk powder trade.