Current News

The Changing Face of Fluid Milk

Dairy checkoff is leading revitalization of the fluid milk category by stimulating industry investment in fluid milk innovation. Partnerships were formed with co-ops, processors and others willing to invest in change and we’re already seeing the benefits in the dairy case. While fluid milk sales were down nearly 700 million pounds in 2015, that’s nearly half the declines that were seen in 2014. Sales of innovative products from our partners were up more than 35 million gallons which has slowed the decline in sales. Learn more about the partnerships here.

The ‘What’, ‘How’ and ‘Why’ of U.S. Dairy Export Council

The global dairy market impacts every U.S. dairy farmer. Look no farther than 2014 for proof of that! Have you ever wondered how exports became so important to the U.S. dairy industry? Read this blog post from the U.S. Dairy Export Council to learn more.

National Dairy Council Research Behind Emerging Science on Health Benefits of Milkfat

NDC’s nutrition research projects address public health and consumers’ needs, allowing the dairy industry to help deliver innovative products and opportunities. As research is published, National Dairy Council helps present it in consumer-friendly language to help increase awareness of the value of dairy foods in a nutritionally balanced diet.

Research topics funded by dairy farmers through NDC range from product formulation to showing the benefits of dairy foods for children’s nutrition and with cardiovascular health. Dr. Greg Miller, NDC chief science officer, explained to dairy farmers at the 2016 Pa. Dairy Summit that current research projects evaluate the health benefits of whole milk and milk products in the diet, including decreased appetite and better ability to regulate blood sugar and lipids. He said results of a nutrition research project published in 2015 showed including whole milk as part of a modified DASH diet improved blood pressure and cholesterol levels.

“We will make sure that this study as well as the growing research on whole milk and other dairy foods are shared as part of the public comments for the next round of the Dietary Guidelines,” said Dr. Miller. “The good news is that people often adapt their eating habits as new science unfolds.”

Taco Bell Menu Innovation Owes a lot to Dairy Checkoff

Taco Bell’s “Quesalupa” debuted during the Super Bowl on February 7. Taco Bell announced the latest cheese-friendly food creation with the potential to grow and grow – and you have your checkoff to thank for making it a reality.

This innovative offering features an ounce of natural pepper jack cheese inside flour tortillas to make a new, delicious, cheesy shell. The taco is then topped with natural cheddar and reduced-fat sour cream. Each Quesalupa utilizes five times as much cheese as a regular crunchy taco. Quesalupa sales will drive more than 60 million pounds of consumption in fluid milk equivalent of cheese and reduced-fat sour cream. This is another example of our strategy of bringing dairy expertise to category leaders to spur their own investment into menu innovation that moves more dairy – and inspires others to do the same.

Taco Bell had the idea for the Quesalupa years ago but was unable to produce it. Enter the checkoff’s onsite team, led by Lisa McClintock and Mike Ciresi, backed by dairy farmer funding of consumer research and tests, and the Quesalupa was brought to life.

Checkoff dairy scientist Lisa McClintock talks about how we helped make this happen.

Taco Bell is backing the Quesalupa with its biggest-ever launch. After building consumer buzz with teaser ads online and in stores for several weeks, they officially launched the Quesalupa with a multi-million dollar ad during the first quarter of the Super Bowl. This is just the beginning. The Quesalupa is intended to be a menu “platform” for Taco Bell that they will build on with more menu innovations, such as a breakfast Quesalupa.

DAIRY CHECKOFF ORGANIZATIONS CONSOLIDATE TO BECOME AMERICAN DAIRY ASSOCIATION NORTH EAST

NEARLY 14,000 DAIRY FARMERS IN A SIX STATE REGION UNITED

In February, the dairy farmer leadership of American Dairy Association and Dairy Council, Inc., Mid-Atlantic Dairy Association and Pennsylvania Dairy Promotion Program voted unanimously to create American Dairy Association North East, effective March 1, 2016.

This week, the American Dairy Association North East corporate board, selected by and representing members of the three organizations, met for the first time to approve bylaws, elect additional officers, and review current programs.

“This consolidation unites two of the top five milk producing states in the United States — New York and Pennsylvania — under a single checkoff umbrella,” said American Dairy Association North East (ADANE) CEO Rick Naczi. “Our priority is to review each organization’s programs and develop a plan that uses the best and most effective business practices of each group. This creates a unified and consistent delivery of programs and provides a greater return on investment for our dairy farm families.”

Click here to read the full press release.

American Dairy Association North East

Mid-Atlantic Dairy Association CEO Named Pennsylvania Distinguished Dairy WomanPatricia Purcell

The Pennsylvania Distinguished Dairy Woman Award was presented to Patricia (Patty) Purcell, who has dedicated more than 25 years of her professional career to serving dairy farmers throughout Pennsylvania and the Mid-Atlantic region through her work in dairy promotion. For the past 12 years, she has held the position of CEO of the Mid-Atlantic Dairy Association. Among the many successes Purcell has overseen as CEO are the New Look of School Milk and the Fuel Up to Play 60 programs. These programs have helped revitalize school milk by introducing plastic, single-serve bottles, expanding dairy offerings among students, and creating school breakfast programs that include milk, cheese and/or yogurt.
Click here to to learn more about Purcell’s accomplishments.

 

Milk in a Whole NEW Way – Through Food Banks

Milk is one of the most requested items at food banks, yet is it rarely donated. As such, hungry families in local communities are missing out on milk’s essential nutrients. Your dairy checkoff programs – Mid-Atlantic Dairy Association and Pennsylvania Dairy Promotion Program – are working to change that by raising awareness and connecting food banks with local dairy suppliers.

Two programs – Fill a Glass with Hope® and The Great American Milk Drive – provide a means for food banks to purchase milk for the families they serve. It’s selling milk in a whole new way where it has not been sold before!

Download the “Two Programs, ONE GOAL” information sheet to learn how you can get involved.

Mozzarella Sticks are Nationwide

McD's Cheese Sticks

It’s official: McDonald’s deliciously cheesy mozzarella sticks, which came about thanks to Divya Reddy, one of your on-site checkoff scientists, arrived in all 14,000+ U.S. stores in December 2015.

The chain expects the popular sticks to move at least 150 million pounds of incremental milk on an annual basis, and that figure will rise if McDonald’s competitors follow suit with similar products, which happens with regularity. This and their move to real butter could mean one billion pounds of incremental milk annually at McDonald’s alone.

The mozz sticks are part of McDonald’s new “McPick 2” menu, which offers two selected items for $2.00 (note that a la carte prices for the sticks will vary by restaurant). TV commercials are supporting the arrival of mozz sticks and featuring them as part of the McPick 2 menu, while McDonald’s will highlight the mozz sticks in social media efforts.

McDonald’s Makes Switch to Butter

butterMcDonald’s USA is converting to 100 percent butter in place of margarine at its 14,000 plus restaurants. The switch is expected to increase dairy consumption by as much as 500 million additional pounds of milk in the first year. The use of REAL butter will be featured in McDonald’s “Let Us Butter You Up” campaign which you can see in this “Early Risers” commercial. For information on how your dairy checkoff facilitated this major switch, be sure to read this article posted on dairyherd.com.

 

 

U.S. Dairy Sustainability Awards Recognizes 2015 Winners

Congratulations to Oregon Dairy Farm of Lancaster County, Pa., on being named an Outstanding Dairy Farm Sustainability winner in the fourth annual U.S. Dairy Sustainability Awards. Take a look at why the Hurst family was in the winners spotlight.

Oregon Dairy Farm Family

Oregon Dairy Farm Family

How Four U.S. Dairy Farmers Moved an Audience of Dairy Importers in Singapore

Harold Shaulis, a Somerset County, Pa., dairy farmer and chairman of the Pennsylvania Dairy Promotion Program, joined three other U.S. dairy farmers on an information mission to Singapore and Vietnam hosted by Dairy Management Inc.™ and the U.S. Dairy Export Council. On Thursday, April 16, 2015, Shaulis and fellow DMI board members John Brubaker (Idaho), Renae DeJager (California) and Kima Simonson (Washington), presented to more than 100 Southeast Asia dairy importers, buyers and customers at the U.S. Dairy Business Conference. Learn more here about their family farms and the U.S. dairy industry.

PA Preferred™ Partnership Brings Milk to Regional Food Banks

A pioneering regional milk distribution program is now in place to serve families in need in central and western Pennsylvania thanks to a partnership among the Pennsylvania Department of Agriculture, local food banks, milk processors and Mid-Atlantic Dairy Association and Pennsylvania Dairy Promotion Program.

Through the public-private partnership, Central Pennsylvania Food Bank and Greater Pittsburgh Community Food Bank, respectively, are purchasing milk from Harrisburg Dairies and Schneider’s Dairy. The two food banks are able to purchase milk at a discounted price, allowing them to provide a sustainable supply of milk for their clients, which number in the thousands.

“Milk is always one of our most requested food items,” said Lisa A. Scales, chief executive officer of Greater Pittsburgh Community Food Bank. “We are proud to work with our partners locally and across the commonwealth to make fresh milk more readily accessible to those we serve through more than 400 agencies in 11 counties.”

The pilot milk distribution program began in June 2014 with Central Pennsylvania Food Bank and Harrisburg Dairies. As of September, the program was distributing 2,000 quarts of milk per week, with plans to ramp up delivery to 5,000 quarts per week within the next six months. To date, the food bank has distributed 3,000 gallons of wholesome milk to its 800 food pantries, soup kitchens, shelters, low income child-care centers and senior centers.

“Milk is desperately needed in America’s feeding programs and families who depend on food banks are missing out on milk’s nutrient powerhouse,” said Harold Shaulis, chairman of the Pennsylvania Dairy Promotion Program. “Dairy farmers and processors are committed to closing that gap.”

“No single person can fight hunger,” said Pa. Secretary of Agriculture George Greig. “It takes all of us working together. And by working together we are growing a stronger Pennsylvania.”

Quaker Oats Promotion Focuses on Health Benefits of Milk

Larry the Quaker Man 2Quaker Oats, in partnership with dairy checkoff, launched a new retail campaign in September 2014 encouraging consumers to make their oatmeal with milk. The campaign features Larry the Quaker Man donning a milk mustache.

The photo of Larry, which was shared through social media at the start of the campaign, will appear on 12 million Quaker Oats canister packages from mid-September through December. Also, Quaker added milk to the Nutrition Facts Panel on its oatmeal canisters and is promoting the nutritional benefits of oatmeal made with milk on its website home page.

For more information about the campaign and to take your own “selfie” with Larry the Quaker Man, visit http://www.quakeroats.com.

Pennsylvania Dairy Promotion Program Awards College Scholarships


PDPP Scholarship_AshleyMohn
          PDPP Scholarship_KristenCooney

Photo caption [left to right]: Ashley Mohn, Kristen Cooney

PHILADELPHIA (August 18, 2014) – Pennsylvania Dairy Promotion Program has announced the winners of its 2014 Dairy Science Scholarship and Food Marketing Scholarship awarded to students attending Delaware Valley College and Saint Joseph’s University, respectively.

Ashley Mohn of Womelsdorf, Pa., an incoming junior enrolled in the Department of Dairy Science at Delaware Valley College in Doylestown, is the winner of the Dairy Science Scholarship. Mohn stood out for her outstanding academic performance and her many years of experience in agriculture.

Mohn was an active member of the Future Farmers of America, her local 4-H program and the Junior Holstein Association. After graduation, she would like to work in agricultural public relations.

Kristen Cooney of Kendall Park, N.J., is the recipient of the Food Science Scholarship. An incoming junior enrolled in the Department of Food Marketing at Saint Joseph’s University in Philadelphia, Cooney stood out for her outstanding academic performance and her experience.

After graduation, Cooney aspires to a position that connects her passion for food with her creativity and desire to develop marketing campaigns.

Mohn and Cooney each received $1,500 toward their college studies.

“We are pleased to award these scholarships to help support students interested in pursuing dairy-related and/or food science careers that support the dairy industry,” said Harold Shaulis, chairman of the Pennsylvania Dairy Promotion Program board of directors. “This is a worthwhile investment in helping to prepare the dairy and food industry leaders of the future.”

New Jersey Student Named Fuel Up to Play 60 National Ambassador

Bradley Richman, a sixth-grade student at Mannington Township School in Salem, N.J., recently was selected as a Fuel Up to Play 60 National Ambassador for 2014. Fuel Up to Play 60 is a program created by National Dairy Council and the National Football League that empowers students to make changes at school that will help them be active for 60 minutes daily and fuel up with nutrient-rich foods missing from their diets. Bradley, the son of dairy farmers John and Melanie Richman of Pilesgrove, N.J., has always included milk as part of his diet and now is encouraging other students to develop healthy eating and physical activity habits as part of the Mannington Township School Youth Advisory Council. He has participated in and led more than 15 Fuel Up to Play 60 activities including in-class physical activity breaks and Breakfast in the Classroom. Bradley-Richman2 “I’m honored to be selected as a National Ambassador,” Bradley said. “Fuel Up to Play 60 is a fun way to eat healthy and get active, and I look forward to encouraging other kids to get involved.” As a National Ambassador, Bradley will receive leadership and program training at the 2014-15 Student Ambassador Summit in Arlington, Texas, this summer and then will represent Fuel Up to Play 60 on a national level this year. More than 73,000 schools have active Program Advisors and student-lead teams making Fuel Up to Play 60 the nation’s largest in-school health and wellness program. The program is sponsored locally by Mid-Atlantic Dairy Association, a regional affiliate of National Dairy Council®. For information about Fuel Up to Play 60, visitfueluptoplay60.com.

Battle Hunger with the Great American Milk Drive

Hungry families in your community are missing out on the essential nutrients supplied by milk because it’s not typically donated to food banks – even though it’s in demand. Dairy checkoff (through the National Dairy Council) and milk companies (through the Milk Processor Education Program) partnered with Feeding America to launch The Great American Milk Drive, which will help deliver much-desired milk to 12.5 million families who need it most across the country. This is the first-ever, multi-year, nationwide program that will deliver gallons of milk to the one in six Americans who are food insecure through the Feeding America network of more than 200 food banks that serve thousands of local community agencies and pantries.

Taco Bell Launches Breakfast

Taco Bell®, the #1 Mexican chain in the U.S. with approximately 6,000 locations and growing, launched its much-anticipated breakfast menu nationwide. The new menu includes six breakfast items featuring dairy that through classic breakfast flavors with a Taco Bell twist, such as the Waffle Taco (think waffles, cheesy eggs, and sausage in taco form). Thanks to the strategic partnership between Taco Bell and your dairy checkoff, and the hard work of our on-site dairy scientists, dairy is included in over 90% of the current Taco Bell menu, including each of the six new breakfast menu items. Cheese is the main dairy ingredient in five breakfast items while cream cheese provides part of the surprise filling in the company’s new sweet Cinnabon® Delights™. In 2014, Taco Bell plans to grow dairy volume by an estimated 100 million milk pounds through new product innovation and adding new day parts (breakfast, snacking).

White House Announces Support for Dairy Request for Voluntary “Biogas Roadmap”

Early in April, the White House made an announcement about efforts to reduce methane emissions, and endorses voluntary dairy industry efforts to reduce our environmental impact. Because the dairy industry has pro-actively worked to address this issue, no mandatory regulatory action is being considered for dairy at this time, this is very good news. A great deal of credit for staying in the “voluntary” category can be attributed to the work of the dairy checkoff-founded Innovation Center for U.S Dairy, which voluntarily set a goal to reduce greenhouse gas emissions by 25 percent by 2020. Building on our partnership with USDA, the dairy industry is now working in partnership with the government to build the Biogas and Energy Roadmap. The Roadmap will be very good for dairy, as it provides ways for dairy farm families to turn environmental risks into new revenue streams, protect their freedom to operate and grow by being even better neighbors. Read more here.

U.S. Dairy Exports Continue to Grow

U.S. Dairy Export Council® (USDEC) helped exporters capitalize on steady global demand to reach record export volume and sales value in 2013. USDEC is primarily funded through dairy farmer’s investment in dairy checkoff. Learn more on how U.S. dairy exports impact your milk price here.

Partnerships Benefit Dairy Checkoff Programs

Harold Shaulis, Pennsylvania Dairy Promotion Program chair, speaks about dairy checkoff successes in an interview conducted by Lancaster Farming at 2013 Ag Progress Days.

DMI Annual Report Available at New Dairy Checkoff Website

The 2012 Dairy Management Inc.™ annual report – featuring highlights of how the dairy checkoff helped impact sales of billions of additional pounds of milk – can be viewed in the “For Farmers” section at dairy.org. The annual report – available in electronic viewing – provides an update of various dairy checkoff programs, including strategic partnerships with globally recognized companies such as McDonald’s® and Domino’s® Pizza. The report also includes examples of industry collaboration through the checkoff-led Innovation Center for U.S. Dairy™, which works to protect and grow sales by working through the industry. The 2012 Mid-Atlantic Dairy Association and Pennsylvania Dairy Promotion Program Annual Report is also available here.

USDA Report to Congress Shows Dairy Checkoff Partnerships Benefit Dairy Producers

Dairy checkoff partnerships formed by Dairy Management Inc.™ (DMI) have a positive impact on sales, according to the U.S. Department of Agriculture’s annual Report to Congress. An analysis of DMI’s partnership with Domino’s Pizza from 2009 to 2011 shows the benefit-to-cost ratio (BCR) of $7.70 for every checkoff dollar invested. This compares to a BCR of 3.9 for the entire checkoff before such partnerships began. The conclusions came from a new evaluation model designed by Texas A&M University that reflects the broad range of checkoff activities that work to grow demand for dairy. “This report validates checkoff’s business strategy of working with and through partners instead of traditional generic advertising and promotion,” said Harold Shaulis, Pennsylvania dairy farmer and chairman of Pennsylvania Dairy Promotion Program, a local dairy checkoff organization. “Working with partners such as Domino’s and others clearly extends our resources and our return.” In addition to the partnership return, dairy export promotion activities conducted by the dairy farmer-created U.S. Dairy Export Council generated a 6.1 percent increase in dairy exports on a fat basis, and a 3.1 percent increase on a skim solids basis. The BCR for export promotion was 8.12 on a fat basis, and 15.9 on a skim solids basis. Click here to download the full report.

Penn State Students Win Dairy Research Institute’s New Product Competition

The Penn State Food Science Product Development team placed first with ‘Moofins’, a dairy-based, quiche-like muffin in the annual dairy checkoff-funded competition. Learn more here.

Pennsylvania Dairy Farmer Chosen as ‘Unstoppable Mom”

curentnewsMary Lou King’s story of unwavering devotion to her family and long hours as a dairy farmer captured America’s attention in LIVE with Kelly and Michael’s Unstoppable Moms contest. Voters chose King, a dairy farmer from Cochranville, Pa., to win the $100,000 grand prize earlier this month. Watch the video that showed millions the courage and love of this dairy farm mom and visit dairygood.org to learn more about her family and life on the farm.

Dairygood.org Features Local Dairy Farm Family

The Reinfords operate a methane digester on their dairy farm in central Pa. Read their sustainability story here.

Dairy Farmers Share Their Stories at Fuel Up to Play 60 Events

Dairy farmers visited with more than 3,000 elementary age students and teachers at Fuel UP to Play 60 events in May and June. Dairy farmers from Maryland, New Jersey, Pennsylvania and Virginia participated in the events to share their story and make the dairy farm to table connection with the students. Successful schools in the Fuel Up to Play 60 program were rewarded with NFL® player appearances and special events. Program advisors who led their student teams through each of the six steps in the Fuel Up to Play 60 program were recognized for “Touchdown” status at end-of-year award ceremonies at NFL® stadiums. Other schools received a visit from a star player of the NFL® team in their area. The Fuel Up to Play 60 partnership between the National Dairy Council® and National Football League® provides dairy checkoff with unparalleled access to league, local club and player assets. From 2011 to 2012, Fuel Up to Play 60 hosted 245 player appearances and events with more than 36,000 kids attending across the U.S. These events increase student participation and enthusiasm while providing a platform for dairy farmers to share their message. Current News 1

Amy Gable, a dairy farmer from Bedford County, Pa., met with Pittsburgh Steelers Kelvin Beachum at Heinz Field after sharing photos of her family’s farm.

Current News 2

Jeff Grove talked about his family’s role on their dairy farm in Franklin County, Pa., during the End-of-Year Program Advisor Awards Ceremony at the Lincoln Financial Stadium, home of the Philadelphia Eagles.

Current News 3

Program advisors from Maryland met dairy farmer Larry Jarvis from Frederick County, Md. at M&T Bank Stadium, home of the Baltimore Ravens, in early May. Jarvis spoke about his family’s dairy farm and the care they provide to the cows to produce safe, nutritious dairy products.

Penn State Food Science Students Compete in Dairy Checkoff-Sponsored New Product Competition

The Pennsylvania State University’s Product Innovation team has been announced as one of six finalists in the Dairy Research Institute’s New Product Competition.  The Dairy Research Institute® was established by dairy checkoff in 2010 to expand the impact of sound, scientific research to better understand and promote the value of dairy products. This year’s challenge was to develop a new dairy product for the morning meal occasion, which includes any meal eaten before breakfast, for breakfast, as a morning meal replacement or morning snack. Current News 4

The Penn State finalists in the Dairy Research Institute’s New Product Competition are, from left: Anthony Herdzik, junior; Jared Smith, graduate student; Andrew Elder, sophomore; Shaina Melnick, sophomore; and Megan Woo, senior. Not pictured: senior Kelsey Rodgers and sophomore Kenny Vogel.

The Penn State team hosted a focus group to sample the product at the end of March to gather consumer feedback in support of its previous research. For the next step in the competition, the team will deliver a presentation via webinar at the end of April. The presentation will be judged by a panel of dairy industry leaders including media, technical and marketing representatives from various dairy processors, dairy farmers and heads of trade organizations. In July, judges will announce the top three teams at the American Dairy Science Association annual meeting in Indianapolis, Ind., and products will be showcased at the Institute of Food Technologies annual meeting in Chicago. This competition provided undergraduate and graduate students the opportunity to develop an innovative dairy product, helping to inspire innovation within the dairy industry. “We believe this is just one way that we can help bring innovation to industry and encourage the next generation of dairy scientists,” said Dr. Greg Miller of the Dairy Research Institute. To learn more about the Dairy Research Institute, visit usdairy.com.

Fans ‘Experience’ Fuel Up to Play 60 at Super Bowl Event

The dairy checkoff’s commitment to children’s health and wellness was on full display during the NFL Experience that preceded Super Bowl XLVII in New Orleans. Current News 5

Alfred Morris of the Washington Redskins, front center, lead activities for students during the NFL experience.

The NFL Experience is held annually before the Super Bowl and serves as the league’s interactive “theme park” with participatory games, displays, entertainment and other attractions. This year’s event included Louisiana and Mississippi dairy producers who visited with the public about the importance of Fuel Up to Play 60. Twenty current NFL players participated in the NFL Experience to serve as Fuel Up to Play 60 ambassadors. The players conducted clinics for children visiting the Fuel Up to Play 60 area and shared stories of how important it is to “fuel up” with healthy foods, such as milk in their cereal and/or oatmeal. Players also stressed the importance of starting every day with breakfast, and how consuming milk, cheese and yogurt contributed to their strong bones and muscles. The checkoff-funded Fuel Up to Play 60 program, a partnership with the NFL that is supported by USDA, is active in more than 73,000 U.S. schools. The program encourages youths to consume healthy foods, including low-fat and fat-free dairy, and achieve at least 60 minutes of physical activity every day.

Local Dairy Farmer Attends 2013 Pro Bowl

Jeremy Hough, a dairy farmer from Smithton in Westmoreland County, attended the 2013 Pro Bowl in Honolulu, Hawaii, as the winner of a prize package for two sponsored by Mid-Atlantic Dairy Association and Pennsylvania Dairy Promotion Program. The prize package was made possible through the Fuel Up to Play 60 program. Current News 6The prize package included a five-day, four-night stay at the Hilton Hawaiian Village with tickets to events surrounding the Pro Bowl, including the Official Pro Bowl Tailgate. On Sunday, Jan. 27, Hough and his guest, Nicole Poorbaugh, Mt. Pleasant, Pa., attended the Pro Bowl at the Aloha Stadium where the best players of the American Football Conference faced their counterparts in the National Football Conference for the league’s All-Star game. Hough proposed to Poorbaugh during the NFL Pro Bowl game. The trip marked the start of a new journey for the couple when Poorbaugh said, “Yes.” “Even though the proposal wasn’t shown on TV, the Pro Bowl was still the perfect place to get engaged,” Hough said. “We had a great trip and a lot of fun in Hawaii. Thank you Mid-Atlantic Dairy Association!”

B’More Healthy with Dairy

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Meghan Coleman and Phyllis Kilby answer consumer questions at the B’More Healthy expo.

Mid-Atlantic Dairy Association was a part of the B’More Healthy Expo on Saturday, Feb. 23. Attendees stopped by our booth to have a milk mustache photo taken, receive health tips and more. Registered dietitian, Isabel Maples, presented “Latte Love: Milking the Coffeehouse Craze at Home to Save Money and Boost Nutrition” on the “What’s Cooking?” stage. Attendees also had the opportunity to win one of 25 exclusive Latte Love mugs by visiting Mid-Atlantic Dairy Association’s booth and saying the secret word, “coffeehouse.” Dairy farmers, Meghan Coleman and Phyllis Kilby of Kilby Creamery, were on hand to answer questions about dairy farming.

Please Touch Museum “First Wednesday” a Success

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Mid-Atlantic Dairy staff members prepare to speak with visitors to the Please Touch Museum.

Mid-Atlantic Dairy Association participated in the Please Touch Museum’s “First Wednesday” in Philadelphia on Feb. 6. The First Wednesdays program provides visitors with convenient evening hours for working families at a discounted rate. Mid-Atlantic handed out information on lactose intolerance, handed out Cabot cheese and gave visitors the chance to play our wheel game for fun dairy prizes. We’ll be back at the Museum on April 4 and June 6!

Dairy Checkoff Hosts Animal Activism Preparation Workshop at Pennsylvania Dairy Summit

Local dairy checkoff organizations offer crisis support to dairy farmers in the Mid-Atlantic Dairy Association and Pennsylvania Dairy Promotion Program service region. Contact Cindy Weimer at 814.498.2058 or cweimer@milk4u.org for further information on preparing your farm against animal activism.