Dairy Farmer Spokesperson
Spokespersons Help Bridge Gap Between Farm and City
Many in the dairy industry lament that consumers today no longer know where food comes from nor understand the importance of agriculture. Mid-Atlantic Dairy Association hopes to change that sentiment through its Dairy Farmer Spokesperson Network.
Started by Dairy Management Inc.™ and supported by state and regional dairy promotion groups, the Dairy Farmer Spokesperson Network was designed to help educate the public about responsible on-farm production practices such as feed quality, animal care and environmental stewardship. Dairy farmers from across the country serve as spokespersons, having received media and crisis communications training.
Mid-Atlantic Dairy Association is proud to work with the 20 dairy farmers who currently serve as our spokespersons. These dairy farmers have participated in training workshops where they learned how to talk with the media about dairy and agriculture issues. They are knowledgeable about current issues and follow best management practices on their farms.
“The goal of the spokesperson network is to help bridge the gap between farm and city and to demonstrate that we all have a stake in how our food is produced and marketed,” said Laura England, vice president of communications for Mid-Atlantic Dairy Association. “Who better than dairy farmers themselves to help tell our story?”
In recent interviews, our dairy farmer spokespersons have talked about their role as both dairy farmer and industry spokesperson. They have been interviewed on biosecurity issues and the steps dairy farmers are taking to keep their farms safe and secure. They have participated in promotion programs, too, such as June Dairy Month festivities and consumer events.
If you are interested in learning more about Mid-Atlantic Dairy Association’s Dairy Farmer Spokesperson Network, please contact us.