Dairy & MyPlate

MyBowl™ Helps “Build a Better Breakfast” 

The science touting the significance of breakfast is strong. We know that breakfast eaters do better nutritionally, are more alert, and even do better in school than those who don’t eat breakfast. These facts are widely known and accepted by most people. What’s missing for most people, however, is the “what” and the “how.” What do I eat, and how do I do it?

Kellogg’s Nutrition has just launched a promotion aiming to help people answer those exact questions. It’s called, MyBowl™,” an education tool that complements the nutrition messaging associated with MyPlate.

Acknowledging that not all meals are served or eaten on a plate, MyBowl extends nutrition guidance from the 2010 Dietary Guidelines for Americans, beyond the plate to include and recognize the benefits of bowl-based meals as well—like breakfast!

Like the dairy industry, Kellogg’s knows breakfast—and the barriers to its consumption. MyBowl offers tips and solutions to address those barriers. The bright orange, blue and red color bands on MyBowl translate to the grains, dairy and fruit groups of MyPlate, making it perfect for Kellogg’s “Build a Better Breakfast with MyBowl” messaging.

Whole grain cereal, low-fat milk and fruit certainly do build a great breakfast—and the options for taste combinations are virtually endless. Perhaps more importantly, those foods also help bridge the gap in nutrients that most Americans are missing, too: calcium, potassium, vitamin D and fiber. The results are clear: breakfast is a must-do—every day. MyBowl and dairy help make it easy!

Click here for more tips on breakfast with MyBowl.

Click here for more ways to incorporate dairy in meals – whether in a glass, bowl or plate!

Dairy & MyPlate – Something to Feel Good About

MyPlate 1

It’s a fact. The government’s latest nutrition guidance—MyPlate—continues to solidify dairy’s role in a healthy diet. As nutrient-rich foods, low-fat and fat-free milk, cheese and yogurt contribute essential nutrition to every meal—that’s definitely something to feel good about when you’re making decisions about what to feed your family!

We know that most Americans are missing out on several important nutrients in their diets. It’s comforting to know that delicious dairy foods can help fill that nutrient gap! In fact, milk is the #1 food source of three nutrients that people, both adults and children, routinely lack:  potassium, calcium and vitamin D.

Another important note: the dairy group in MyPlate represents more than just milk in a glass, although certainly, drinking milk at meals is one of the easiest ways to make sure you’re getting the recommended daily servings*. Low-fat yogurt and cheese can be great, flavorful additions to the plate as well, either on their own or combined with other nutrient-rich foods to really boost your plate’s nutritional power! Good taste and good nutrition – dairy’s a win-win for your family!

*Dairy Serving recommendations from the 2010 Dietary Guidelines for Americans:

  • 3 cups for those 9 and older
  • 2 ½ cups for those ages 4-8
  • 2 cups for those ages 2-3

Whether in a glass, bowl or on the plate, dairy makes mealtime complete! 

Click here for tips on how to make your plate look like MyPlate!

Something Else to Feel Good About

Intake of low-fat or fat-free milk and milk products is linked to:

  • Improved bone health
  • Reduced risk of heart disease
  • Lower blood pressure in adults
  • Reduced risk of diabetes