Consumers spend an average of 60 seconds in the dairy aisle. ADANE works with top retailers to increase dairy sales by implementing programs that showcase dairy’s quality, variety, freshness and nutritional value.

Dairy Aisle Reinvention

The dairy department generates superior returns, earning 19% of store profit from only 3% of store space. The Dairy Aisle Reinvention program contemporizes the look of the dairy case; slows shoppers down by using three-dimensional signage that calls out nutritional benefits and usage ideas; and, organizes products into logical segments like “snacks, probiotics and on-the-go.”



 retail-landing-page-feature-chobani-simply-100-greek-yogurt  Chobani calls out Greek yogurt rivals over artificial ingredients
retail-landing-page-feature-price-chopper-market-32 Price Chopper to rebrand under ‘Market 32’ name
retail-landing-page-feature-dannon-oikos Dannon Bumps Stamos With Cam Newton For Male-Targeted Oikos Product Launch
retail-landing-page-feature-dannons-protein-shakes Dannon targets US ‘struggling dieter’ with Light & Fit protein shakes
retail-landing-page-feature-emmi-yogurt Emmi tackles hunger pangs with low-fat, protein-rich yogurt
retail-feature-argo-tea-teappuccino Argo Tea to introduce new tea-based dairy beverages

New Products

retail-feature-fairlife-milk Fairlife Milk

New from Coca-Cola, Fairlife is an ultra-filtered milk with 50% more protein, 30% more calcium and 50% less sugar.

 retail-feature-upstate-farms-custard-shake Upstate Farms Custard Shake

A thick, rich shake available in chocolate and vanilla, 32-ounce cartons. Fans say it tastes like melted ice cream.

retail-feature-yulu-aussie-style-yogurt Yulu Aussie Style Yogurt

Meet Yulu – a whole new taste in yogurt inspired by an authentic Australian recipe. Double-smoothed to be double delicious with 9 grams of protein.

retail-feature-yoplait-greek100-whips-yogurt Yoplait Greek 100 Whips

Whip up the rules of Greek with Yoplait Greek 100 Whips! This Greek yogurt is deliciously whipped – all for 100 calories. Try all 8 flavors!

retail-feature-chobani-green-tea-greek-yogurt Chobani Blended Green Tea Limited Batch

Here’s a yogurt flavor you might not expect. The refreshing flavor of green tea blended with creamy CHOBANI® Greek Yogurt!

retail-feature-oikos-triple-zero-yogurt Dannon Oikos Triple Zero Blended Nonfat Greek Yogurt

Packed with 15 g of protein per 5.3-ounce container, Dannon Oikos Triple Zero is possibly the perfect protein snack! It has 0 fat, 0 added sugar, and 0 artificial sweeteners.

retail-feature-alpina-cafe-selections-yogurt Alpina Café Selections

Yogurt infused with real Colombian coffee. Flavors include mocha, caramel macchiato, vanilla latte and coffee. They contain 12 g of protein, 0 g of fat and 30-50 mg of caffeine – equivalent to about half a cup of coffee.

retail-feature-dannon-evolution-fresh Evolution Fresh by Dannon

The new Evolution Fresh Fruit on the Bottom Greek Yogurts are available 4 in different varieties. Each 5.3oz single-serve yogurt is claimed to contain active yogurt cultures, at least 11g of protein and only 120 calories.

Dairy Case Best Practices

ADADC provides general consultation to retailers on dairy case best practices. Annual audits, of more than 1,800 dairy aisles, identify and provide solutions to potential issues affecting dairy sales – such as cleanliness, freshness and temperature. Merchandising opportunities, including pairing dairy products with complimentary foods outside the dairy aisle, are recommended to retailers to increase sales.

Temperature Chart Hygiene
Dairy Aisle Case Flow, Space, and Adjacencies Fluid Milk Shelving

Retail Toolkits & Dairy Resources for Registered Dietitians

Gluten-Free Doesn’t Mean Dairy-Free
On a gluten-free diet? Learn tips on how to safely consume your favorite dairy products if you have celiac disease.
Don’t Ditch Dairy From Diabetic Diet
Dairy can play an important role in a diabetic diet.
Dairy Good Foods for Your Heart
Find out which nutrients in dairy help protect your heart and get DASH diet recommendations for daily dairy intake.
Ring in the Holiday Cheer with Dairy Recipes
Tips on making nutritious dairy and other healthy habits part of your celebration.
Dairy 101 Cabot Healthy You Toolkit
This kit will arm you with valuable information about the health benefits of cheddar and Greek-style yogurt, dairy facts, lactose intolerance.
Lactose Intolerance Awareness Month Toolkit
Living with lactose intolerance doesn’t mean giving up dairy!
Milk with Meals Toolkit
The most important thing missing from meals may not be what’s on the plate, but what’s in the cup.
June is Dairy Month Toolkit
Penny for Penny, Milk is and Economical Nutrient Powerhouse.
National Dairy Month Toolkit
Did you know milk is a natural powerhouse of nutrient-rich goodness?
Back to School: Breakfast at Home Toolkit
Did you know that protein rich foods like milk, yogurt and cheese make you feel fuller longer?
November is National Diabetes Month Toolkit
Don’t Ditch Dairy from Diabetic Diet.
June Dairy Month Yogurt Toolkit 2016
30 Days of Yogurt
Sports Nutrition Cabot Healthy You Toolkit
Valuable information on the importance of good nutrition for athletes of all ages and abilities, including protein for building muscle, sources of protein, and great recipe ideas.

Retail Program Participants


Contact Us! Want to learn more or have retail questions?